Say hello to James, our Delivery Lead on the Sigma team.
With a sharp eye for detail and a passion for problem-solving, James plays a key role in keeping projects on track and clients happy. We caught up with him to talk project life, hiking Scotland’s Munros, and the future of eCommerce.
Tell us a little bit about yourself and your role at Venditan:
I’m the Delivery Lead on the Sigma team here at Venditan.
My role centres around maintaining smooth project delivery, from initial planning right through to execution and launch.
I’m responsible for keeping projects on track, managing the day-to-day communication with the client, and making sure all of our work meets the highest standards.
That includes overseeing development and testing to ensure work we build functions to the required specifications.
Can you tell us something about yourself that people might not already know?
I’m currently working my way through the Munros—the 282 highest mountains in Scotland—and I’ve already completed nearly 200 of them!
Tackling these peaks often involves camping, backpacking, and bothying to reach some of the most untouched parts of the Scottish Highlands. Ben Nevis is actually one of the Munros, and it was the second one I ticked off my list.
There’s something about the quiet and natural beauty of remote landscapes that always draws me back.
What does your average day at Venditan look like?
My day usually kicks off with triaging any new issues, responding to smaller requests and questions, and reviewing or testing ongoing projects. This gives me a clear view of priorities and keeps things running smoothly for the team.
Once that’s sorted, I’ll dive into a larger project or a complex piece of work for the day, whether planning, development, or testing. It’s a nice balance between quick problem-solving and focused in-depth tasks.
If you could travel anywhere in the world, where would you go and why?
I’ll give you three!
First, Japan—it's such a unique experience in every way, from the culture to the food, and I’d love to immerse myself in it all.
Then, the Alps for the breathtaking scenery and endless opportunities to explore the outdoors.
Finally, the Arctic Circle, because my children would absolutely love it! The idea of seeing the Northern Lights and experiencing a totally different environment would be incredible for them—and for me too!
What’s the best advice you could give someone starting out in development?
Build as much as you can—experience really is the key to success!
Don’t be afraid to try out different technologies, whether it's front-end, back-end, or even infrastructure. Having a broad understanding of how the whole system works can make you a much stronger developer.
Also, ask questions and share your code. The dev community thrives on collaboration, and trust me—developers love to share feedback and help each other improve!
What’s your ideal weekend?
Getting out in nature and staying active! You’ll usually find me cycling or hiking, or sometimes on family picnics and adventures with the kids.
If we’re in the mood for a meal out, I’m all in—I love exploring different cuisines.
And to top it all off, I’ll happily wind down with a good real ale or even a nice drop of whisky.
Are there any eCommerce or retail trends you find particularly interesting as we head towards 2025?
Definitely—bridging the online and offline shopping experience is a big one! It’s fascinating to see how retailers use tech to draw people back into physical stores while seamlessly integrating these visits with the online experience.
For example, app wallets and loyalty programs are powerful ways to keep customers engaged across digital and in-store channels. Customers might earn rewards while shopping in-store, then use them online, or get special offers delivered right to their app the next time they walk by a store. This kind of connected approach makes shopping more convenient and engaging, no matter where customers prefer to shop.
I’m also really interested in virtual shopping assistants and personalisation tools. We’re seeing these become smarter and more intuitive, guiding customers toward the products that suit their needs.
The next wave of virtual assistance will likely include highly interactive and tailored experiences—like a personal shopper who gets to know your style over time. These assistants could recommend outfits based on previous purchases or suggest products that align with a customer’s preferences, even anticipating seasonal needs.
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