Empower your marketing team with the tools they need to understand, engage, and convert customers like never before.

Great marketing is driven by relevancy to the audience, and our customer segmentation system allows you to break your customer base down into specific audiences so you can serve them with focused messaging.

This means that you can deliver personalised messaging that is much more likely to drive sales, rather than sending out blanket messaging to your entire customer base.

High-value, repeat customers are your business's lifeblood.

Using specific attributes to define your criteria for a high-value customer, such as average spend or regularity of orders, our segmentation tool can recognise them.

You can then use our integrated marketing tools to implement retention strategies that keep them engaged and rewarded for their loyalty, but the first step is to identify who those customers are, and our segmentation tool makes this simple and easy.

Similarly, you can revive lost opportunities by identifying dormant customers and rekindling their interest through incentivisation. 

Dormant customers have already demonstrated an interest in your products or services. By reactivating them, you can extend their customer lifetime value, increasing the overall revenue they bring to your business over time.

It’s often more cost-effective than acquiring new ones. You've already invested in acquiring these customers initially, so reaching out to them again typically requires less marketing spend than acquiring completely new customers.