What's New in Venditan Commerce? Q1 2026

Social Commerce: The TikTok Opportunity

Social commerce has progressed from a test-and-learn tactic to a primary revenue driver for brands in fashion, beauty, home decor, and lifestyle to name but a few.

The launch of TikTok Shop in 2023 marked a critical shift for the platform from a purely entertainment-driven app to a major social commerce engine.

As we fly through 2026, TikTok has matured into a genuine global commerce powerhouse. The numbers tell the story:

• TikTok Shop’s Global GMV is projected to hit £82 billion this year, following a massive 2025 where it more than doubled its previous year's performance.
• Over 50% of TikTok’s 2 billion monthly users now purchase directly through the app, with the platform's native conversion rate often performing 2.5x higher than traditional standalone eCommerce stores.
• In the UK alone, peak demand has seen as many as 27 items sold every second, proving that the "scroll-to-buy" pipeline is a permanent fixture of British retail.

To help you unlock this high-growth channel, we have officially enabled TikTok Shop as the latest marketplace available to merchants on Venditan Commerce.

The update enables a seamless, real-time sync of products into your TikTok Shop catalog, with centralised order capture back into Venditan Commerce for fulfilment.

To explore the potential of TikTok Shop and discuss integrating your product catalog, please reach out to your Account Manager.

New Triggers for Wishlist Reminders

For many of our clients, Wishlists (and variations such as "Project Lists" or "Saved Items") are already a significant driver of engagement. To help you further capitalise on this high-intent data, we have expanded the capabilities of our automated Wishlist reminders.

These updates are designed to turn passive interest into active sales by reaching customers at the most influential moments in their journey. You can now set up automated triggers based on:

• Price Drop: Often considered the "holy grail" of conversion, this automatically alerts a customer the moment an item they have saved goes on sale or drops in price.
• Low Stock: Provide a gentle nudge when a saved item is in danger of selling out, creating a natural sense of urgency without the need for artificial pressure.
• Time-Based: Re-engage customers who haven't interacted with their list for a set period (e.g. 30 days), bringing your brand back to the forefront of their mind.

To maintain your brand integrity and ensure a premium customer experience, we have implemented smart logic across these triggers. Each wishlist line (product) is capped at a single notification. This ensures that even if a product drops in price and hits low stock simultaneously, your customers receive only one timely, relevant email rather than multiple alerts.

These automated reminders are configured and enabled by the Venditan team. If you would like to activate this functionality for your site, please contact your Account Manager to discuss your preferred criteria.

In-Platform Communication Previews

While our order communication templates have always been highly customisable via our integrated text editor, we have further developed this workflow to make the testing process faster and more intuitive.

We’ve introduced a new In-App Communication Preview, allowing you to see exactly how your templates, such as Order Confirmed, Dispatched, or Wishlist Reminders, will appear in a customer’s inbox, directly within the Venditan interface.

• Instant Live View: Rather than having to send multiple test emails to your own inbox to check formatting, you can now open a preview window for an immediate, high-fidelity view of the layout and branding.
• Rapid Refinement: This new functionality allows for a much tighter feedback loop when making adjustments, ensuring that your customer touchpoints are visually perfect in a fraction of the time.

Rule-Based Inventory Costing

In many sectors, the standard retail price doesn't always tell the whole story. Some products carry additional overheads, such as industry-specific duties, hazardous material handling, or heavy-lifting surcharges, that are difficult to bake into a flat retail cost without impacting price transparency or competitiveness.

To address this, we have introduced a sophisticated new way to manage these variables using Inventory Tags to drive dynamic cost additions.

Instead of manually adjusting individual product prices, you can now apply specific attributes (Inventory Tags) to products that fall under these categories.

The platform then uses these tags to trigger additional costs based on a rule-based tier structure tailored to your specific requirements.

• Dynamic Application: Costs can be driven by specific product data, such as weight or dimensions. For example, you can set tiers where a 20kg item triggers one surcharge, while a 50kg item triggers another.
• Seamless Integration: Once the rules are set, the cost is automatically applied to the product and presented as part of the final price shown to the customer, ensuring your margins are protected at the point of sale.
• Industry Specificity: This is particularly valuable for clients dealing with fluctuating industry duties or logistical surcharges that only apply to a subset of their catalogue.

As this functionality relies on a mapped tier structure unique to your business, we encourage you to contact your Account Manager. We can work with you to define the rules and specifications that best reflect your operational costs.

Loyalty Availability by Customer Tag

We understand that loyalty programmes aren’t "one size fits all." Many of our clients want the flexibility to reward their most valuable shoppers without necessarily offering the same point-earning potential to every customer segment, such as trade or wholesale accounts.

To give you greater control over your reward margins, you can now restrict loyalty point availability based on Customer Tags.

• Segmented Incentives: You can now choose to enable point-earning exclusively for specific groups, such as "VIPs," "Staff," or "Brand Ambassadors."
• Margin Protection: This ensures that customers already on a discounted trade or wholesale price structure do not "double dip" by also accruing loyalty points, protecting your bottom line while still rewarding your core B2C audience.

Bulk Scheduling Controls for Marketplaces

We’ve made a small but practical improvement to the way Scheduled Marketplaces are managed within Venditan Commerce.

Scheduled Marketplaces allow you to control when individual products are made available across different sales channels, such as Amazon and eBay. Previously, assigning marketplace schedules required selecting each channel individually, which could become time-consuming when working across multiple destinations.

To improve efficiency in catalogue management, we’ve introduced a multi-selection checkbox and toggle interface, allowing users to select and apply scheduling rules across multiple marketplaces in one action.

This update reduces repetitive configuration work and gives teams a quicker way to manage product availability across their marketplace mix, particularly useful for larger catalogues or multi-channel retailers operating at scale.

Best of the Rest

To round off this quarter’s highlights, here are a few more efficiency-focused updates now live in the ecosystem:

• Supplier Purchase Order History: To improve visibility within your procurement workflows, we have enhanced the Supplier View page. You can now access a comprehensive history of all previously raised Purchase Orders directly from the individual supplier’s profile.
• Internal Shipping on 'Can Ship' Screen: Internal stock transfers are now visible alongside customer orders, perfect for teams managing both fulfilment and store replenishment from one place.
• Advanced Colour Mapping: Standardise your brand colour names to searchable terms directly during the creation process, ensuring your site filters remain accurate and user-friendly.
• ISR Delivery Tracking: Once an ISR reaches the In Transit status, teams can now record a tracking number against the request. This allows internal users to monitor the progress of inter-site or internal deliveries directly within Venditan Commerce, without needing to rely on external systems or manual tracking elsewhere.
• Zero VAT a PO: A new button has been added to Purchase Orders allowing users to zero-rate VAT after the order has been created. This provides a quick way to adjust tax treatment without needing to recreate the purchase order.‍
• Important Order Flags: High-priority shipments are now visually marked on the Dispatch > Order List screen so they can be identified at a glance.