With three stores nationwide and a substantial online presence, Sigma Sports is established as one of the leading UK road bike and triathlon retailers.
The journey has been spectacular, and we have been along for the ride since 2011, providing the technology that runs their entire retail operation.
This covers a wide range of services, spanning our eCommerce platform (Venditan Commerce), multiple front-end websites, iOS and Android native mobile apps, warehouse management software and in-store EPOS systems.
Working together for over a decade, we have achieved incredible things. Sigma Sports have grown and changed dramatically. One store became three, multiple front-end websites have been launched, as well as a recently-established trade arm - all underpinned by multiple distribution centres replenishing store stock and fulfilling consumer and wholesale orders.
The truth is that we could produce dozens of case studies exploring our work for Sigma Sports, and we may well do in time, but for now, we will provide you with a detailed overview of our relationship and give you an insight into some of the key success drivers that we have delivered over the years.
Venditan Commerce’s power lies in its flexibility, we are able to optimise the features and functionality to suit different industry needs. Over our many years of working together with Sigma Sports we have launched several advanced inventory, warehouse and customer management features, such as the ability to fast track goods into the business, which we discuss above.
This is reinforced by:
Alongside their three brick-and-mortar stores, Sigma Sports also operate a dedicated bicycle service center in Esher, Surrey. Here, Sigma Sports’ workshop technicians assist with bike builds and run routine services.
The booking of these services has been integrated into the Sigma Sports website with a calendar to determine the available time slots for workshop services. The booking experience follows eCommerce best practices with users directed to purchase their preferred time slot. With the whole booking and payment process handled online, administration time is drastically reduced.
The Sigma Sports website also allows users to reserve and collect orders from their Hampton Wick and Kingston upon Thames (Electric Bike) stores.
The checkout page is configured to offer two primary CTAs:
Customers are then required to pay a deposit to reserve their chosen bike, and we have provided Sigma Sports with a custom, handheld-driven picking process to allow for reserved orders to be picked and packed at the warehouse and shipped to the store for collection.
Sigma Sports offer a large inventory spanning hundreds of bikes fit for different purposes, budgets and tastes. Regardless of how many navigational UX best practices a website follows, if users arrive at the website without a specific product in mind, it can be a challenge for them to find one of that aligns with their requirements.
The Road Bike Wizard allows users to answer questions on how they intend to use their bike, their height, their preferred bicycle brands and their budget. Filtered results are then displayed for the user to browse, eliminating the irrelevant products and helping them focus entirely on products that may inspire them to purchase.
Spend less and achieve more with our feature-rich eCommerce platform. It combines best-in-class modules and intelligent management systems, powering your growth and managing every aspect of your online and physical operations from a single point of control.
"Venditan has been central to our business since 2011, and we use their technology across all areas of our business. We have been able to substantially grow our stockholding along with sales revenue whilst maintaining efficient processes."
Founder, Sigma Sports