A family business founded in 1935, Bradshaw Taylor are a UK & European distributor of outdoor, fashion and country wear apparel and accessories.
They have multiple warehouse locations in the UK, four retail outlets and a growing eCommerce operation.
Bradshaw Taylor were looking for an eCommerce solutions provider that could offer an all-encompassing platform to manage and grow their:
By streamlining their existing management processes they hoped to:
Using Venditan Commerce as their central ERP has allowed Bradshaw Taylor to streamline their operations by consolidating their various business functions and processes into a single, integrated platform.
They have vastly reduced their technological bloat, made it simpler to do what they need to (order management, inventory control, purchasing, financial management, and customer relationship management) and enabled a smoother, more coordinated way of working.
With a comprehensive view of customer data across all of their brands they are able to unlock greater insights into order history, communication records, and customer preferences - allowing them to understand and serve their customers quickly and accurately.
Although Bradshaw Taylor wanted to improve and adapt, not everything needed to start again. There were some existing internal processes and concepts that they wanted to keep - these worked well for them after being tried and tested over the past 20 years.
For example, they operated with four different categorisations for stock availability, allowing goods to be shared across the business without becoming ring-fenced for retail or trade.
Due to the flexible and bespoke nature of the Venditan Commerce platform, we were able to customise areas and incorporate existing concepts to fit the optimised elements of their pre-existing inventory management approach.
Due to its inefficiency and difficulty, Bradshaw Taylor's pre-existing set-up provided no real opportunity to scale.
Venditan Commerce is designed to grow with the trajectory of the business, accommodating increasing order volumes and expanding product catalogues as you go. Website hosting is cloud-based and scales to meet peak traffic demands.
This made us the perfect choice for Bradshaw Taylor and their ambitious plans to grow D2C revenue across their eight outdoor, fashion and country wear brands.
With new features and updates provided on a regular basis, as well as around-the-clock technical support, we guarantee a smooth and reliable experience for all businesses that choose Venditan Commerce as their ERP.
Spend less and achieve more with our feature-rich eCommerce platform. It combines best-in-class modules and intelligent management systems, powering your growth and managing every aspect of your online and physical operations from a single point of control.
“The best compliment I can pay the team at Venditan is that they not only managed to understand our business through their approach to workshops, but their detailed technical specification has ensured we’ve ended up with a solution which is future-proof and already paid for itself across the efficiencies it’s created.”
Director, Bradshaw Taylor