Enhancing the pre-order workflow for Gamersheek
The Challenge
Gamersheek sought a platform that could better support their ambitions for an enhanced pre-order experience for both their customers and their team.
With many products carrying long lead times, customers often placed orders well in advance of release dates. Gamersheek wanted to introduce advanced features spanning the entire journey, from order capture through to stock management, order communication, and payment collection.
Their existing system placed limits on these developments, prompting the search for a solution that could unite and simplify the process for everyone involved.
The Solution
Gamersheek migrated to Venditan Commerce, taking advantage of advanced back-office functionality and our built-in Rapport communication system to deliver an improved pre-order experience for both customers and the team.
Customers can now place pre-orders with ease, with the system capturing acknowledgements and managing live products using a dedicated pre-order status in Venditan Commerce.
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Customers have the flexibility to choose between paying at the time of order or closer to the product’s release. The full workflow is managed in Venditan Commerce, including pay-by-link generation and automatic stock allocation when stock arrives.
Using Venditan Rapport, Gamersheek can automate SMS updates at key stages of the order lifecycle. All messages are stored and accessible via a secure private URL, giving customers a clear and convenient reference point.
The Success
The move to Venditan Commerce gave Gamersheek the tools to enhance the customer experience while making day-to-day operations far more efficient.
Following the migration, Gamersheek were able to offer a more reliable and reassuring experience for customers placing orders months ahead of release.
Shoppers could choose whether to pay at the time of purchase or later, and were kept informed at every stage through automated updates powered by Rapport. The team also gained the flexibility to send ad-hoc messages when needed, ensuring communication was always timely and relevant.
Behind the scenes, many previously manual tasks were automated. Payment requests were triggered as soon as stock was booked in, orders were allocated automatically once payment was received, and routine processes ran without intervention.
This freed up valuable time for the team to focus on higher-value work and delivering the best possible service.
A tailored approach beyond templated platforms
Gamersheek’s implementation is a great example of how Venditan Commerce can accommodate bespoke strategies and operational workflows that would be difficult to achieve with a templated platform.
Automated workflow
Venditan Commerce introduced intuitive automation at key intervals to save Gamersheek time and reduce administrative workload:
- Payment requests were automatically sent when stock was booked in.
- Stock allocation was triggered once payment was received.
- Routine processes were handled without manual intervention.
The end result was a faster, more efficient workflow that kept orders moving and freed the team to focus on growth.
Branded pay-by-link experience
While a typical pay-by-link experience is generated directly by the payment gateway and hosted on their own URL, Gamersheek wanted something more in keeping with their brand.
Venditan Commerce enabled a fully branded pay-by-link journey, hosted on their own website and embedded with the gateway. Customers could also see additional order information on the same page.
The end result was a more polished and trustworthy payment experience.
More on Venditan Rapport
Venditan Rapport is a customer communication system built into Venditan Commerce, enabling retailers to send real-time order updates via SMS.
Gamersheek recognised its value immediately, particularly given the long lead times for many of their products, with some pre-orders taking six months or more to fulfil. Customers needed reassurance that their orders were progressing, and SMS was the perfect channel: fast, direct, and impossible to miss.
Using Rapport, Gamersheek kept customers informed with both periodic ad-hoc updates and automated SMS messages at key milestones such as arrival, picking, packing, dispatch, and tracking.
The result was a stronger sense of trust and assurance for customers, while Gamersheek saw a tangible reduction in cancellations.
Sean Lincoln
Managing Director
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