Setting a New Standard for Digital Retail: Venditan and Sigma Sports Shortlisted for Best eCommerce Website

For almost 15 years, Sigma Sports has trusted Venditan to drive its digital transformation. 

Together, we’ve continually pushed the boundaries of what’s possible in online retail, and that has been recognised with this latest award nomination.

The nominated project focused on creating a seamless, premium online experience that mirrors Sigma Sports’ renowned in-store service.

From advanced online bike-sizing tools to intuitive product recommendation engines and expanded white glove delivery options, every innovation was designed to enrich the customer journey. 

These enhancements enable a fully integrated digital experience - from initial product research to post-purchase servicing and part exchanges - setting a new benchmark for the cycling industry and beyond.

John Coyne, Managing Director of Venditan, reflected on this milestone:

"This recognition highlights the transformative potential of technology in retail. With Sigma Sports, we’ve demonstrated how innovation can elevate the customer experience to new heights. Our mission has always been to empower ambitious retailers to lead, not follow—and this project exemplifies that vision."

Ian Whittingham, Founder of Sigma Sports, added:

"We are delighted that our website is nominated for this award, and it is testament to the quality both businesses bring to the table. It's crucial that our consumer offering continues to evolve at pace, keeping us ahead of a very competitive market."

As the digital landscape evolves, we’re committed to staying ahead of the curve, delivering solutions that inspire growth and innovation.

The Northern Digital Awards ceremony will be held on 23rd January 2025 in Manchester, bringing together leaders in digital excellence. We’re honoured to be part of this celebration and look forward to continuing to shape the future of eCommerce.