Every customer is different - there might be similar buying behaviour patterns, popular product ranges or similar browsing journeys - but they are each unique. Why then do you send the same email campaign to everyone? Or showcase the same homepage content to all visitors?
With the powerful Venditan Commerce DNA marketing tool, retailers can now delve into the data and really get to know their customers. Understand which campaign brought them to the site, which pages they viewed and what products they looked at in their last five website visits.
Plug all this data into a simple ‘single-view’ dashboard and there’s a wealth of usable information and insights sitting at the fingertips of your marketing department. The platform gives retailers the functionality to be flexible and dynamic with content - showcasing relevant products, marketing messages or promotional banners to different customer groups - based on who they are and where they’re visiting from.