Automatic abandoned basket or wishlist reminder emails are a simple way to remind customers about products they were once interested in. If you aren’t sending these out, you could be missing a trick.
Lack of Repeat Custom
It’s far more cost-effective to retain existing customers, so if you’re finding that customers only ever tend to order from you once, it could be time to review your post-purchase customer journey.
Low Staff Adoption
If your store assistants are failing to assign EPOS
transactions to customers or if your customer service team regularly forget to document conversations, it may be that your current processes are too time-consuming or complex.
Not having a real-time, single view of customer, order and stock information means that you could be sending out marketing about out-of-stock items or items that the customer has already bought.
Is it a struggle to keep track of progress, key customer metrics or customer enquiries? Your CRM software should reduce manual tasks and speed up routines with alerts and scheduled reports.
Lack of Data
If you’re finding that customers are reluctant to hand over their data, it may be that you aren’t giving them a good enough reason. Does your current software support loyalty rewards or birthday promotions?