Blog: Search and Digital Marketing
7 Ways To Drive Social Media Traffic To Your eCommerce Website
9 MIN READ The more traffic you get to your website, the more chance you have of increasing your conversions. Driving relevant traffic to your website should be a priority for eCommerce businesses, and there’s a variety of ways you can do so. Having a presence on...
How To Start A Blog For Your eCommerce Website
4 MIN READ As a retail business owner, you’ll understand the importance of marketing. You need to build your eCommerce presence online, create attention-grabbing in-store displays and build an audience on social media, and for email marketing. (That’s with juggling...
Report: The Importance Of Mobile Experience In eCommerce
15 MIN READ Introduction We recently set out to look at what retailers and eCommerce professionals think of mobile eCommerce. We’ve found a very varied landscape, where the businesses adapting to the popularity of mCommerce are reaping the rewards, whereas those who...
7 Simple Ways To Drive Traffic To Your eCommerce Store
5 MIN READ Consumers have more choice than ever before when it comes to where to shop. It can seem like an impossible task just getting noticed amongst all the noise out there. The thing is, you don’t need a huge budget or ad spend to attract more people to your...
What To Look For In An SEO Friendly eCommerce Platform
5 MIN READ From new recipes to new cars, settling a debate or discovering a new brand, whatever you’re looking for online, most searches start with a Google. It’s so important for retailers to find an SEO friendly eCommerce platform to help them rank and stand out...
Creative Ways You Can Use Video To Increase Sales
8 MIN READ Video is fast becoming the most popular form of media to be consumed online and is a powerful addition to any eCommerce strategy. According to Hubspot, 78% of people watch videos online every week, and 55% of people watch videos online every day. There’s a...
How To Get Last-Minute Shoppers Through Your Door This Christmas
5 MIN READ Christmas is in full swing which is a great time for retailers, and it’s not over yet - you’ve still got a really important segment of your customer base to think about before the big day hits! It’s time to start thinking about how you can get these...
Ditch The Dull Product Images And Sell More
7 MIN READ Could the imagery on your product pages do with a spruce up? A vital part of your product page anatomy is the imagery you choose to represent your product. The right image makes a huge difference when it comes down to buying decisions, and improving your...
Why Having A Mobile-First Website Is Critical To Your eCommerce Success
4 MIN READ Long gone are the days of physical keypads, downloading ringtones and playing Snake on your phone. Now, our smartphones are built to do so much more, supporting pretty much every aspect of our lives. They’re intuitive and thanks to advances in Machine...
How To Use Customer Reviews As A Powerful Way To Boost Sales
6 MIN READ Customer reviews are extremely important for eCommerce websites. They’re a wonderful way to build your reputation, trustworthiness and inspire conversions, driving sales efficiently. Someone else talking about how great your product is is way more authentic...