Blog: Search and Digital Marketing
Creative Ways You Can Use Video To Increase Sales
8 MIN READ Video is fast becoming the most popular form of media to be consumed online and is a powerful addition to any eCommerce strategy. According to Hubspot, 78% of people watch videos online every week, and 55% of people watch videos online every day. There’s a...
How To Get Last-Minute Shoppers Through Your Door This Christmas
5 MIN READ Christmas is in full swing which is a great time for retailers, and it’s not over yet - you’ve still got a really important segment of your customer base to think about before the big day hits! It’s time to start thinking about how you can get these...
Ditch The Dull Product Images And Sell More
7 MIN READ Could the imagery on your product pages do with a spruce up? A vital part of your product page anatomy is the imagery you choose to represent your product. The right image makes a huge difference when it comes down to buying decisions, and improving your...
Why Having A Mobile-First Website Is Critical To Your eCommerce Success
4 MIN READ Long gone are the days of physical keypads, downloading ringtones and playing Snake on your phone. Now, our smartphones are built to do so much more, supporting pretty much every aspect of our lives. They’re intuitive and thanks to advances in Machine...
How To Use Customer Reviews As A Powerful Way To Boost Sales
6 MIN READ Customer reviews are extremely important for eCommerce websites. They’re a wonderful way to build your reputation, trustworthiness and inspire conversions, driving sales efficiently. Someone else talking about how great your product is is way more authentic...
10 Reasons People Are Leaving Your Website…And How To Get Them To Stay
5 MIN READ It’s one thing getting people to visit your website, it’s another getting them to stick around and buy something. You need a website that is aesthetically pleasing, super-fast and offers a wonderful user experience. Unfortunately, there are many...
Not Another Black Friday Survival Guide: For Retailers Not Taking Part
4 MIN READ Black Friday - you either love it or hate it. Regardless of which side of the fence you land on, its undeniable how much of an impact this American import has had on consumers in the UK. If you’re one of the retailers not taking part in Black Friday, and...
Our Killer Guide To Writing Product Descriptions That Sell
5 MIN READ Could your product descriptions do with a freshen up? Are they sounding a bit dull and lacklustre? Not helping convert visits to sales? Or, worse still, maybe you don’t have any at all? Not to worry, this guide is for you. We're going to show you how to...
3 Ways Retailers Can Prepare For The Rise Of Voice Search
3 MIN READ 20% of searches in the Google App are now by voice. - Google DataThe past couple of years have seen a huge increase in the number of searches completed using voice assistants. So much easier than typing out a query, voice search is the perfect fit for...
Increase Google Shopping ROAS With These 5 Tips
As an e-tailer you know how important it is to make sure your products are appearing in the Google Shopping results as these listings increasingly dominate the SERPs for product-related long-tail search queries.With the peak shopping period fast approaching then, this...