10 Brilliant Push Notification Ideas For Your eCommerce App

10 Brilliant Push Notification Ideas For Your eCommerce App

3 MIN READ

If you’re venturing into the exciting world of app commerce, you’re going to want to be clued up on push notifications and how to efficiently use them as a part of your eCommerce strategy. They’re a great way to support marketing campaigns and the customer journey with your business. An eMarketer report has found that eCommerce apps using push notifications to boost opens saw 278% more app launches than those not using this method. So let’s take a look at some push notification ideas you can implement for your eCommerce app. 

What is a push notification? 

Push notifications are short messages that can be sent on mobile devices to users who have your app. They can be sent regardless of whether the user has the app open and are a really effective way of communicating with your customers.

App permissions 

When a customer signs up to your app, make sure you ask if they’re happy to receive updates in order to activate push notifications. The chances are, they’ll be more obliging to receive notifications like this rather than putting their email address in – it’s a really simple opt-in or opt-out setting they can control at any time.

Push notification ideas you can implement

 

  • Stock alerts: Enable your customers to sign up for stock alerts on items that are temporarily out of stock. This is also a good idea to implement for items that are kept on your customer’s wishlists. 

 

  • Instore/near store location: Alert your app users to special offers when they are near your stores using location settings on their device. This is a great way to drive foot traffic if you operate a store as well as an eCommerce presence.  

 

  • Order and delivery updates: People like to be kept up to date when it comes to what is happening with their order. Use push notifications to let them know how the order is being processed when it is with couriers, and out for delivery. 

 

  • Flash sales: Create a sense of urgency to drive traffic to your app with a flash sale, or limited time offer. Let your app users know this is happening with a push notification. Customers are more likely to get this notification in time to access a flash sale and make the most of the offer rather than via an email marketing campaign as not everyone checks their email as regularly as their phone. 

 

  • Personalised offers: Use push notifications to notify your app users of special personalised offers unique to them. Make them feel super special with promotions like money off for their birthday or sign-up anniversary offers. 

 

  • New lines and products added: Let your customers know when you have new lines or products going live. The exclusivity of checking out something new is bound to drive app opens. 

 

  • Abandoned cart reminders: You should see a lower abandonment rate for your shopping carts on an app than desktop thanks to a more seamless experience. For those who don’t check out, they can easily be promoted with a friendly push notification reminder. 

 

  • Price drop alerts: Prompt users to purchase by keeping them in the know when it comes to price fluctuations. Send them an alert when items on their wishlist items or recently viewed items are reduced.  

 

  • Reminders for inactive users: Sometimes, your customers may just need a little nudge. If you’ve not had a visit from a user for a while, you can look to sending a push notification with a reminder and offer code to entice them back. 

 

  • Weather-based offers: The weather, especially here in the UK is extremely unpredictable. The crazy weather we have is always a hot topic so take full advantage of big weather events to boost sales of seasonal products. 

Hopefully, these push notification ideas are a great starting point for you wanting to make the most of them for your eCommerce app! Can you think of any more ways to use them? Let us know in the comments below! 

If you’re looking to grow your eCommerce business with a brilliant new app, get in touch with the Venditan team for a chat about how we can help. 

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Charlotte McKee
13th February 2020

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Ecommerce Apps: 8 Reasons Your Business Needs One

Ecommerce Apps: 8 Reasons Your Business Needs One

4 MIN READ

Increasing numbers of people are shopping on their mobile phones. According to BrizFeel, 49% of consumers use mobile to shop. The popularity of shopping on eCommerce apps is, in turn, rising as people seek convenience and seamless experiences.

People are spending more time in general on their phones than ever before. A report from 2019 finds that in 2018, the total sessions in shopping apps alone amounts to 18 billion hours – that’s a lot of screen time that clever eCommerce businesses can cash in on. 

However, you may be thinking an app isn’t right for you. So, let’s take a look at some of the main reasons and benefits why more retailers are considering eCommerce apps for their business.

eCommerce app usage is on the rise 

Apps are increasingly popular with shoppers, with 78% of people responding to a survey stating that they prefer using an app to a mobile website. More people are downloading and using apps than ever before, with predictions expecting downloads will reach as many as 258 billion in 2020. With increasing amounts of app users and advances in technology, businesses using apps are seeing increased revenues. This shows that it’s a great time to invest in an app for your eCommerce business.

Ecommerce apps can use device features 

With an eCommerce app, you can use phone features to enhance the customer experience and in turn, boost loyalty and sales through more personalised experiences. Consider things like: 

  • GPS: Using location, let your app users know about exclusive offers when they are near your store. You can use location to set the nearest click and collect, or locker locations when at the checkout. 

 

  • Push notifications: These will help you keep in regular contact with your users. Use these notifications for stock alerts, marketing messages, and delivery updates. 

 

  • Camera: Camera access means your app can let customers search using images. You could even implement augmented reality features. AR is great for trying on items, or seeing how larger items will look and fit in the home before buying.

 

  • Microphone: With the rise in voice search and natural language processing abilities, using the microphone can help customers search your app using voice commands. This is also great for accessibility.

Increase customer loyalty with an eCommerce app 

Customers are more likely to keep coming back to you for goods after downloading your app. Accessing an app on their phone is much more convenient than having to log in using a mobile browser. Consider rewarding loyalty with personalised offers for app users and incentives to purchase.

Apps keep your brand visible 

Consider how many times a day you check your phone. Probably too many to count! The average person “will click, tap or swipe their phone 2617 times a day”, according to information from SlickText. Having a native, branded app on your customer’s phone increases brand visibility. The more a customer sees your brand, even if it is just your logo, enforces brand trust and loyalty. This connection keeps you in mind when they are looking to shop again.

Super-fast app checkouts 

There’s nothing more frustrating for shoppers than a bad checkout process. It can result in distrust in your brand and cause cart abandonment. Apps are a great way for maximising on a great checkout process for your customers. Apps integrate easily with Apple Pay and Google Pay, using biometric payments or 1-click checkouts. Offering payment options like these is in keeping with consumer preferences for mobile payments. 

Social media and eCommerce apps 

Integrating social media with your app is extremely beneficial for eCommerce companies. Easier social media sharing increases brand awareness and attracts new customers, with no direct spend involved in social media advertising. It’s all organic. Users can share their own curated wishlists, recommend products and share buying updates on their social media platforms through the app. 

You can also implement social media logins for your app users. This saves the time and hassle of setting up usernames and passwords – not to mention the effort of remembering yet another password! Signing in with social media simplifies the experience so users can get on with their shopping quickly and easily.

Apps offer a better user experience 

Users don’t need to log in with every visit, which means it’s a lot easier to manage orders, returns and deliveries on one simple app. This helps with the decision-making process, removing barriers in the journey to purchase.

Final thoughts 

As mobile use and mCommerce continue to rise, it’s no longer enough to simply have a mobile responsive site. Consumers want the convenience and ease of an app when shopping online. 

If you’re wanting to strengthen your eCommerce offering, give users a unique experience, and increase sales, then an eCommerce app is for you. 

Find out what Venditan apps can do more for your business.

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Charlotte McKee
29th January 2020

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