Offline-first apps: Why Your eCommerce App Should Work Offline

Offline-first apps: Why Your eCommerce App Should Work Offline

3 MIN READ

Most apps work best when connected to wifi or a strong mobile data connection. However, there are loads of times when your customers will be suffering the frustration of poor connectivity. Whether that’s because they’re commuting to and from work, travellers who don’t fancy using up their roaming data on browsing, or maybe they’re just in the middle of nowhere and can’t get a decent signal. We’ve all been there! Don’t leave these customers behind, make sure you’re appealing to all your app users by creating an app that works offline. 

It is especially important for shopping apps. When an app holds a large catalogue of products, poor connection to the internet can make things super slow, leading to frustrated customers who might not return again. Offline-first app development ensures your eCommerce app works offline, providing a much more reliable and seamless customer experience. 

By not having an app that works offline, you run the very real risk of creating poor user experiences. There is a lot of competition out there, and one bad experience for a shopper can mean there is little chance of them returning to buy from you in the future. Building an app that your users can access while offline is a must for any eCommerce business and we’re going to talk through why this is.

User experience 

An app that is accessible and works offline is going to give a much better customer experience than one that doesn’t. Not being able to connect to the internet, or use an app is really frustrating – I’m sure we’ve all been there. Being able to log on and use your shopping app when not near a good connection is going to lead to more happy customers. Where and when do your customers normally use your app? Knowing this will help you see just how important it is that your eCommerce app should work offline, leading to greater customer loyalty and retention. 

Faster loading times 

An app that doesn’t need to connect to the internet in order to work will load far more quickly than an app reliant on wifi or mobile connection. The data transfer taking place between the app and a server when an online app is loading can be affected by a number of issues. However, an offline app will not be affected by slow loading when connectivity is poor.

Customer loyalty and retention 

Simply put, if a user knows they can browse your app when they know they can’t access wifi or mobile data, they’re far more likely to remain loyal and purchase from you. It’s something that most shoppers will appreciate as there are times when we’re all not in the right situation to connect and be online whether that is from travel, connection issues, commuting or anything else. With an offline app, users will get the same shopping experience, but with the ability to save products to their baskets to purchase when they’re back online.

Stand out from the competition 

Retail and eCommerce are very competitive industries. Customers have a myriad of choices of where to shop these days so you need to impress them at every opportunity possible. If your competitors don’t have offline apps, and you do, then chances are this will be a huge benefit for a large proportion of potential customers.

Supports omnichannel 

An offline app is also a great addition to supporting your omnichannel strategy. If you run a loyalty scheme or in-store promotions for members through your apps, such as point collection or redeeming eVouchers but they can’t get on the app in your store to redeem them, it doesn’t give the best experience or impression. By having an app that works offline, your customers can access their eVouchers or memberships when checking out in your store regardless of connection.

Are you ready for an eCommerce app? 

Venturing into app commerce is a really exciting move for retailers and eCommerce businesses. It’s a brilliant way for you to grow your business while offering super-fast, convenient, and intuitive shopping experiences for your customers.  

 

Find out about how a new eCommerce app can benefit your business here.

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Charlotte McKee
25th March 2020

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7 Ways To Drive Social Media Traffic To Your eCommerce Website

7 Ways To Drive Social Media Traffic To Your eCommerce Website

9 MIN READ

The more traffic you get to your website, the more chance you have of increasing your conversions. Driving relevant traffic to your website should be a priority for eCommerce businesses, and there’s a variety of ways you can do so. Having a presence on social platforms is extremely important for retailers and eCommerce businesses today. 

Social media platforms are an effective channel for eCommerce business. With over 3.8 billion users across social media, it’s highly likely a percentage of your target audience will be among them. It’s well worth investing the time and resource into building and maintaining a social media presence and getting your brand in front of this large audience. 

 

Let’s take a look at some of the things you can easily implement to drive more traffic from your social media to your website! 

Choose the right social media platform for your business

First things first – you need to choose the social media platforms that are most relevant to your brand. There’s a variety of social media channels out there to pick from, but it’s not productive to be active on all of them. Consider where your audience might be and how they use social media. 

Those working in B2B industries will typically fare much better on LinkedIn, for example, as compared to TikTok. Working in retail, you also need to weigh up the marketplaces available on different social media platforms. You’ll drive more traffic to your eCommerce website by being in front of relevant audiences. Try out different ones if you’re unsure, measuring results, and then hone in and focus on the platforms that are performing the best.

Instagram, for example, is a great platform for retailers. According to new Hubspot statistics, 80% of Instagram users follow at least one business on the platform. A further 72% of people have purchased a product they’ve seen on the platform. This shows there is a huge power behind social media for you to tap into to drive brand awareness and influencing buying decisions.

Platform Statistics 

 

Facebook

  • 2.45bn monthly active users
  • 1.62bn daily active users
  • Men and women (18 – 64)

There has been a drop in popularity with teens and younger adults, however, Facebook remains the world’s most used social media platform. The algorithm prioritises content from family and friends, so make sure what you put out on your business page is engaging.

 

Twitter

  • 330m monthly active users
  • Slightly more popular with men with 66% of users being male
  • Most popular amongst 18-49

Great for customer support and engaging with audiences directly. With hashtag popularity, it’s great for hashtag campaigns and competitions.

 

Instagram

  • 1bn + monthly active users
  • 500m + daily active users
  • Men and women (18-34)

Posting images has become more popular since Instagram came onto the scene in 2010. It’s a great platform for selling, working with influencers and engaging with audiences through live Instagram stories and IGTV.

 

LinkedIn

  • 660m monthly active users
  • Men and women (25-64)

A professional site that is less visited on a daily basis than other social media sites. It’s great for professional relationships and b2b marketing and selling.

 

Pinterest

  • 300m monthly active users
  • Most popular with women, but gaining more men signing up in recent years 18-24 and 30-49 most popular age ranges

All about creating highly desirable images/pins. Customers can shop directly via the app and curate looks from pins. Really great for retailers in decor, homeware and fashions.

 

Snapchat

  • 210m daily active users
  • Most popular with 13-29,  with 73% of 18-24 year-olds using Snapchat

Snaps delete after 24 hours so they’re great for businesses wanting to run limited-time offers and sneak peeks on new lines – just bear in mind the demographics here.

 

TikTok

  • 500m monthly active users
  • 16-24 majority of users

The new kid on the block. Since 2016, TikTok has captured the imaginations of young audiences with a Vine-like quality and was the most downloaded social media platform of 2019, the 2nd most downloaded app coming after WhatsApp.

 

Sources at end*, data March 2020

Platform

Users

Demographics

Things to consider

Facebook

 

2.45 billion monthly active users

1.62 billion daily active users

Men and women 

18 – 64

There has been a drop in popularity with teens and younger adults, however, Facebook remains the world’s most used social media platform. The algorithm prioritises content from family and friends, so make sure what you put out on your business page is engaging.
Twitter 
330 million monthly active users

Slightly more popular with men with 66% of users being male

Most popular amongst 18-49

Great for customer support and engaging with audiences directly.

With hashtag popularity, it’s great for hashtag campaigns and competitions.

Instagram

1 billion + monthly active users

500 million + daily active users

Men and women

18-34

Posting images has become more popular since Instagram came onto the scene in 2010. It’s a great platform for selling, working with influencers and engaging with audiences through live Instagram stories and IGTV.
LinkedIn
660 million monthly active users

Men and women

25-64

A professional site that is less visited on a daily basis than other social media sites. It’s great for professional relationships and b2b marketing and selling.
Pinterest
300 million monthly active users

Most popular with women, but gaining more men signing up in recent years

18-24 and 30-49 most popular age ranges

All about creating highly desirable images/pins. Customers can shop directly via the app and curate looks from pins.

Really great for retailers in decor, homeware and fashions.

Snapchat 
210 million daily active users Most popular with 13-29 year olds, with 73% of 18-24 year olds using the platform

Snaps delete after 24 hours so they’re

great for businesses wanting to run limited-time offers and sneak peeks on new lines – just bear in mind the demographics here.

TikTok
500 million monthly active users

Male and female

16-24

The new kid on the block. Since 2016, TikTok has captured the imaginations of young audiences with a Vine-like quality and was the most downloaded social media platform of 2019, the 2nd most downloaded app coming after WhatsApp.

*Sources at end, March 2020

 

If you’re selling overseas, keep in mind that social media preferences will differ between markets. Always do research on individual international markets you sell into when considering your social media strategy. 

 

Set goals 

In order to know what’s working and what isn’t, you need to get a clear picture of your goals in place from the beginning. Start by outlining what it is you want to achieve through being on social media, like driving traffic to your website. Each platform offers insights and tracking. Use these along with Google Analytics to track how you’re doing; how much traffic is coming from your social platforms and what are these users doing when they get to your site? Use this data to form decisions and implement changes to your strategy so you’re constantly improving on what you’re doing. This will help drive more of the right traffic to your website over time. 

Establish your social media presence

Once you’ve decided on the platforms for you, it’s time to start building your presence and generating brand awareness. Ensure brand visuals are consistent across channels and optimise image sizes to fit the different banners and profile picture sections. Make sure your social bio is up to date with who you are and what you do, including a link to your website. Linking to your website from your social media bio will drive more traffic to your website. If you’re new to the platform, follow relevant brands or publications so you can stay on top of the latest news in your industry. Don’t start to follow anyone and everyone as it will simply look disingenuous and spammy!

Engage with your audience 

A lot of brands forget about the social part of social media. It’s all about connecting to, and engaging with, your audience. The more you’re actively engaging with your audience on social media, the more likely they will be to click through to your website. People buy from people as goes the age-old adage, so showing your personable side through natural conversation and engagement will inspire your followers to buy from you. 

 

Live stories

Be in the moment with live streaming. Stories have become extremely popular ways of sharing content on platforms like Snapchat, Instagram and Facebook. LinkedIn and Twitter are both trialling story features, too, which has come under a fair amount of scrutiny. 

 

Messenger

Live chat on social media platforms are a great way to show you’re open to engaging with your audience. You can use instant messenger on all platforms to quickly answer customer queries without the need for a plugin for your website. 

 

Conversations

Reactive marketing and active listening on social media is fantastic for brands to engage with, too. This shows off your human side and personality behind your brand while delighting customers. If you see good reviews or recommendations for your products on social media, take the time to thank the customer. 

Or, if you see a complaint, you can proactively remedy the situation by reaching out on a public platform and offering a resolution. This will impress the customer, and potential customers who may have otherwise had a negative response to the comments. 

 

Work with influencers 

Working with influencers is a great way to increase brand awareness and drive traffic to your website. According to MediaKix, 48% of people surveyed said that ROI derived from influencer marketing is better than other marketing channels. Seeing items on influencer pages is more likely to get click-throughs and drive traffic to your eCommerce website than general posts on your page. 

A word of warning, however. People are becoming more aware of brand partnerships when it comes to influencers. The greater scrutiny in this area means brands need to forge authentic and natural partnerships. Basically, ones that make sense and aren’t completely driven by money.

 

Run contests and giveaways

Social media competitions are a great way to build audiences, boost brand awareness and engagement across your social media channels. You can host things like giveaways, tag-a-friend contests, voting and polls, and sharing images to enter. Creating a competition hashtag is a good way to monitor entries and choose winners on platforms like Twitter especially. 

When planning your competition be sure to set goals – what do you want to achieve by doing this competition? Decide on a theme – you can host seasonal offers, for example. What will the prize be? What rules do competition entrants need to know about? How will you decide the winner, and how will they be contacted?

Get creative with content 

Putting out plain text posts and re-sharing the same content over and over isn’t really going to get you anywhere this day and age. Some of the most popular content on social platforms now are very aesthetically-led. Visuals like well-curated, original photographs and video do extremely well. It’s a chance to really get creative and have fun with the content you’re putting out into the world. This will attract more people to click through to your site content. 

Another way to increase engagement through content is to get your audience involved with User Generated Content. This works really well for retailers as you can encourage customers to share pictures of your products on their social media. This can be anything like their outfits (#ootd, anyone?), unboxing experiences, furniture placed in their homes, or using your products to demonstrate how well they work, etc. The list goes on! Decide what works for you and create a hashtag that is unique to your brand that you can monitor to source the content. Just make sure you get permission from the user to share their image on your platform first! 

Social media and mobile 

If you’re looking to work on your social media, make sure your mobile commerce offering is the best it can be. According to Lyfemarketing, 91% of social media users access their platforms via mobile. 80% of the people’s time spent on social media is on a mobile phone. This means that for this large portion of users, they’ll be clicking through from your social media channels to your website via a mobile phone. 

Your website needs to be optimised for mobile and ensure that these users want to stick around when they get there. A poor mobile site will lead to a higher number of bounces and drop-offs. 

 

Whilst there is a lot to think about when it comes to driving traffic to your website using social media, it’s something you can be creative with and have fun with. Using social media channels to boost converting traffic should be a key part of your marketing strategy. What’s your experience been with starting out on social media? Let us know in the comments! 

Sources:  Sprout Social, Statista, Hubspot, GlobalWebIndex, Facebook, Instagram, Oberlo, Wallaroomedia.

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Charlotte McKee
17th March 2020

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How To Start A Blog For Your eCommerce Website

How To Start A Blog For Your eCommerce Website

4 MIN READ

As a retail business owner, you’ll understand the importance of marketing. You need to build your eCommerce presence online, create attention-grabbing in-store displays and build an audience on social media, and for email marketing. (That’s with juggling everything else you have to think about!) These efforts often fall a bit flat when it comes to blogging. However, there’s a lot of reasons you should start thinking about starting a blog for your eCommerce website. 

There are loads of benefits to starting a blog for your eCommerce website. You might be initially put off by thinking it’ll be time-consuming, or you’re not the writing type. However, a blog can help raise awareness of what you do and sell. It can help express your brand personality, increasing trust and loyalty. A blog will contribute to, and boost, your SEO efforts, drive conversions and grow your reach on social media. 

A blog helps you put out regular content that adds value to your customers, rather than sell, sell, sell. You can generate a bit of buzz around your brand and products, inspiring action in a less direct way through persuasive storytelling. 

Blogging regularly shows that you’re active online. Not having a blog is a little like having a store with no lights on. You’re there, but it might not look it from the outside!

Types of blog 

If you’re struggling for blog ideas, we’ve got you covered… 

  • Tell your brand story
  • Gift guides: gifts for him/her, Christmas gifts, ideal birthday gifts, or even focus on hobbies like gifts for foodies, or gifts for gardeners etc. You can get super creative here and have fun with it
  • Product launches and announcements for new lines added
  • Demonstrations and tutorials 
  • Case studies 
  • Company news – let the world know more about what you and your team are up to and achieving 
  • Press releases 
  • Industry thought pieces

Things to include in your blog  

  • Link to the products you are talking about in your blog
  • Include social media sharing buttons 
  • Calls to action – inspire readers to take action whether that is to sign up to your newsletter, get in touch or make a purchase
  • Include a newsletter sign up option so you can build your audience 
  • Make sure your blogs are SEO friendly (relevant keywords, URLs and meta descriptions which we also touch a bit more on in this blog

 

Maintaining your blog

 

We get it, you’re probably balancing a million and one things right now and thinking you definitely don’t have the time to start blogging too. It’s hard to keep up with a lot of other stuff when running a business. However, if you are starting out on this journey – given all the benefits above – then our best advice is to keep things fun! When it comes to writing a blog for your website, it’ll be something you’re passionate about and have an interest in – it’s your business after all! So, keep things fun and don’t see it as a chore. 

 

You can also consider sharing the job with others in your company. Can some of your team contribute blogs from various job roles and stores? Having a collective voice is a really nice way to capture a full scope of your brand personality for larger operations. If you’ve got the budget, you might also want to consider hiring a freelance copywriter or even hiring someone in-house to manage your website content and write for you. 

Promoting your blog 

You’ve put in all the hard work of planning, researching, writing, and uploading your blog to your website. But, what’s next? 

Getting your blog in front of people is really important so make sure you share it with your network. You’ll want to share it via social media channels and on your email newsletters. It’s really nice content to share in this way as it’s not a ‘hard sell’, you’re adding value for your customers with (hopefully) helpful content. 

You can also try guest blogging and writing for other outlets, too. This can work well for gaining links back to your website (contributing to SEO) but moreover getting your name out there and reaching wider audiences. 

 

Final thoughts 

One of the most important things to remember when starting a blog for your eCommerce website is that it’s not going to be an overnight success. Your blog probably (…definitely) won’t go viral. That’s not to say your writing isn’t amazing and engaging and witty and entertaining! But the internet is very discerning and unless you’re a funny cat playing the keyboard or double rainbow, your content is most likely not going to get in front of hundreds of millions of people.

Blogging success requires consistency. Being authentic and genuine will help get your personality across and endear more readers. They’ll feel much more engaged and come back for more, as opposed to writing dry, drab content that they can find on any old website.

Whilst you’re here… if you’re looking for a new website that’s going to scale with you as you grow, why not get in touch with the team at Venditan? We know a thing or two about creating beautiful, functional websites!

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Charlotte McKee
12th March 2020

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How To Give Your Customers The Best Click and Collect Experience

How To Give Your Customers The Best Click and Collect Experience

10 MIN READ

Click and collect is a fundamental part of the omnichannel ecosystem and a great addition for eCommerce retailers to add to their strategy. Giving your customers the best possible click and collect experience is extremely important as it’s becoming a more popular choice for consumers. Data from analytics company Global Data has found that the UK click and collect market is set to rise to £9.8 billion by 2023, increasing by 45.8%. 

Offering click and collect adds a personable touch-point for your customers and an extra opportunity to delight them with great service. It’s not just for retailers, either. B2B and distribution companies are also making the most of it by offering collections from trade counters and warehouses for their customers. 

Getting your click and collect offering right will help you delight and retain customers, boost sales and create memorable shopping experiences.

Jump to: 

Initial considerations

How to improve your click and collect

Click and collect is great for business 

The click and collect experience is convenient for customers. Through fast fulfilment, some retailers are able to process these orders for same-day collection. It also combats failed delivery attempts which aren’t conducive to providing a great customer experience, while also being more environmentally sound than delivery is often considered. Offering in-store click and collect is also a great way to boost sales with upselling and cross-selling once you have the footfall.

Initial considerations 

In order to give your customers a great click and collect experience, you need an efficient process in place to help you deliver on this. Here are some of the things you’ll need to consider and plan for when it comes to offering in-store click and collect. 

Types of click and collect service 

You’ll need to decide what kind of click and collect service you want to provide; whether that’s buying online to collect later, or reserve online and buy in-store. There are pros and cons to both, so finding what works best for your company is key. Buying online to collect later guarantees the sale. Click and reserve speeds up the checkout process for customers, but can run the risk of customers potentially not showing up to collect as money hasn’t yet been exchanged. 

Stock fulfilment 

How will you fulfil your click and collect orders? Consider where your stock is coming from for fulfilling your collection orders. Will your goods need to be shipped from a centralised location, or are they kept in-store? If they need to be delivered to your store, make sure you account for shipping times when giving customers a collection date. 

If you’re dealing with store stock, you’ll be able to fulfil these orders much faster. This is an even better opportunity to wow your customers by offering same-day collection where possible. Of course, it doesn’t have to be one or the other and many retailers will be dealing with a combination of the two. Ensure products display the correct fulfilment options at the checkout for customers to choose from (more on this later!) 

 

Managing multi-channel returns 

Customers expect to be able to interact with your brand via a variety of touchpoints that fit their lifestyles. Whether that’s in-store, email, social media, on the phone or through live chat. The same goes for returns and customers won’t want to see restrictions to multi-channel returns, so it’s important to factor this in when considering your click and collect process. 

 

How will click and collect items be returned? Customers will expect to be able to return click and collect orders to store, via post or even different stores if you have multiple sites. If you do have restrictions, make sure these are communicated to your customers to avoid any negative experiences further down the line! 

 

An efficient eCommerce platform

Using an eCommerce platform that supports your entire retail operation including everything you need to manage click and collect orders is vital. Choose an eCommerce platform that keeps stock levels up to date in real-time across your entire business. You can also consider integrating your eCommerce platform with your top suppliers, this way you can list items as available to purchase based on your supplier’s stock levels rather than what you physically have in stock. Rather than listing these products as available to dispatch straight away, you can display a dispatch date based on how long the supplier will take to deliver the items to you. 

Improving the in-store click and collect experience 

Assign an in-store collection area 

Okay, this might be difficult if you’re dealing with limited space on your shop floor but if you can accommodate a designated area for click and collect, it’s a good move to do so. This can help boost sales through clever positioning next to popular or sales items. Your customers will also feel extra special having their own area to collect rather than joining the general checkout queue which could slow down their experience. 

Make sure customers can find it 

Regardless of whether you have a designated area for click and collect, or you’re doubling up your checkout – you need to ensure customers can find it easily. The chances are, they’ve chosen click and collect as it’s a super quick and convenient way to get their order, so wandering around your shop isn’t going to give them the best click and collect experience. 

Be loud and clear on where click and collect orders are ready and waiting to be picked up. Clear and attention-grabbing signage also works as an advert for other shoppers to use this service for their future purchases. 

Integrate with mobile 

Mobile eCommerce is growing and mobile experiences are more important than ever before for customers. A fantastic mobile click and collect experience can really set you apart from your competitors. 

Customers should be able to place click and collect orders via your mobile site, or mobile app with ease. Make use of device features like location GPS so you can identify local stores and present stock availability. Use mobile notifications like text, or push notifications for app users to keep customers up to date on the progress of their click and collect orders. 

Mobile and digital payments are incredibly popular payment choices right now. Offering these both online and at point of collection are a vital element to include in the click and collect experience. 

Give customers a choice of collection location

Click and collect has been a competitive advantage for multichannel retailers. However, with the rise in popularity of click and collect, we’ve seen an increase in eCommerce only companies appealing to these shoppers by using collect plus locations and lockers. Consider making these a part of your strategy too. 

They add another layer of convenience for those who may be too far away or not able to make it into your store. Local lockers and collect plus locations can typically be found in petrol stations, supermarkets or local express stores. The kind of places people visit more regularly or when commuting home, for example. 

Notification process 

Keep your customers up to date with the progress of their order at every step of its journey. This is just as important for click and collect as it is for delivery orders. You can use a variety of channels for keeping them in the know. With mobile use text and for apps, push notifications are a great way to stay connected. Partner these with email notifications too on the progress. 

Ensure that these communications include the vital information the customer will need to collect their order. Include things like what balance is due to be paid (if reserved), order number, your store or collection point’s opening hours, what ID they might need to bring, and how long their order will be held for. Follow up with reminders if they’ve not yet collected as the deadline approaches to avoid uncollected orders. If they do miss collection, use a notification to let them know it’s being sent back and the next steps for refunding them. 

Train your in-store team

To give your customers the very best click and collect experience possible, your team on the shop floor will need to give seamless service. For them to do this, they’ll need to be fully trained on the click and collect process. Empowered with this knowledge, they can make sure the customer’s journey is efficient and quick. Speedy service is so important – keep in mind that customers shouldn’t be waiting longer for click and collect orders than if just buying from your store!

Optimise the click and collect area 

When thinking about the layout of your click and collect area, there are a few things you can do to optimise the space. This doesn’t really matter if it’s a designated space or at your normal till bank. Think about what additional products you can keep close to this area that are more likely to inspire an additional purchase for click and collect customers and boost sales. In fact, a total of 39.2% of people purchased additional items when in-store collecting their order. 

 

The same research also found that clothing and footwear are the most popular items for click and collect, accounting for 59.5% of click and collect spend in 2018. For those of you in this sector, consider implementing nearby fitting rooms will give customers wanting to try items on before taking them home. This way, if there is a problem they can exchange or send back without the need to return to a store at a later date. You can also provide seated areas if you sell a lot of footwear, for example, so people can quickly try items on instore should they need further assistance. 

 

Display additional, smaller purchase items by the click and collect areas. People are most likely not wanting to make another big purchase when coming to collect an online order, but lower ticket items are a great way to boost sales. You can plan these out to be relevant to the highest ordered items you have come through for click and collect to appeal to more people. 

 

Another fantastic addition to click and collect areas are gifting products. Gift cards are great to display near till banks – appealing to people who may have forgotten something whilst shopping and not wanting to go back, or easy add-ons for presents.

You may want to think about including things like gift wrap, tags and cards here too for people to pick up with their orders. This is especially effective during seasonal events so you can plan themes out; Easter, Mother’s and Father’s Days, and Christmas for example. Appeal to people all year round by providing birthday and ‘blank’ supplies here, too. 

Real-time stock checker 

When placing their order, customers will benefit from a real-time view of stock. This enables them to check stock levels for your stores so they can make an informed decision on where to place the order for collection from. An efficient, cloud-based eCommerce platform will help you deliver this service to your customers by updating stock in real-time across your stores, website, and app at all times. 

With this, make sure that relevant fulfilment options are also available to see. Don’t let your customer’s get all the way to the checkout page to only then see that the items they want to order for click and collect aren’t available, or eligible.

Final thoughts 

Customer expectations are higher than ever before. As is the pressure for retailers to meet these demands in order to stay competitive. Putting a solid click and collect process in place will serve as an important part of your omnichannel strategy. Getting the basics right will give you the foundations for building the best click and collect experiences possible for your customers. 

Click and collect is a great physical touchpoint to add to your eCommerce offering that can help boost sales and retain customers, building a loyal base of shoppers. If you’re looking for an eCommerce platform that can help you deliver on this, scaling with you as you grow, look no further. Get in touch today for a demo.

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Charlotte McKee
10th March 2020

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Report: The Importance Of Mobile Experience In eCommerce

Report: The Importance Of Mobile Experience In eCommerce

15 MIN READ

Introduction

We recently set out to look at what retailers and eCommerce professionals think of mobile eCommerce. We’ve found a very varied landscape, where the businesses adapting to the popularity of mCommerce are reaping the rewards, whereas those who haven’t yet invested in this area are inevitably missing out on a growing segment of the customer base. The following report is a deeper look into the state of mobile commerce, the importance of mobile experience in eCommerce and how retailers can take the next steps and make the most of the exciting opportunities that mobile commerce is presenting. Hopefully, this report will be a useful tool for retailers wanting to improve their mobile offering and start giving their customers the best mobile experience possible.

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Charlotte McKee
3rd March 2020

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