What Makes A Great Black Friday Landing PageBlack Friday
In this week’s Friday Feeling post we’re talking Black Friday landing pages. Hopefully you’ll all still have last year’s landing page live with all the links and authority you’ve built up previously. If not then don’t worry, there’s still lots you can do to make sure this is your best Black Friday ever...
F - Get Featured: Share your Black Friday landing page with relevant bloggers and online publications. This will both help to increase awareness of your upcoming deals and build the authority of your landing page.
R - Refer a friend: Encourage users to share your offers with their friends on email and social. Offer users an extra discount or free gift if they refer a friend.
I - Internal Linking: Make sure that you’re linking to your landing pages from other highly visited and high authority pages. Add a sitewide banner to your landing page in early November. Complete keyword research and use targeted keywords as anchor text, banner file names and alt text. Create dedicated listing pages for Black Friday products and optimise these with targeted header copy and meta content.
D - Deals: Give people an indication of what you’ll be offering on Black Friday and Cyber Monday. Link to the categories and brands that will be included in deals. Let people know how much stock you will have for popular items and provide information on fulfilment. Let them know that you’ll fulfil 100% of Black Friday orders and the time frame in which you’ll do so.
A - Alerts: Always encourage users to give you their email address so that you can alert them when the offers go live. Give them an incentive by offering a Black Friday preview sale that is only available if you sign up. Send out reminder emails in the run up to Black Friday and release offers early to keep people interested. Use email addresses to target subscribers and their friends on social. Collect mobile numbers so that you can send out text alerts about in-store deals.
Y - Your USPs: Competition increases on Black Friday, especially if you are a reseller of branded goods. Make sure you let users know why they should shop with you over your competitors. Are you offering free same day delivery, do you have a price beat policy, do you have exclusive products that aren’t sold anywhere else. Include payment methods, security logos and links to your terms and conditions on your landing page.
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