Meet The Team: Mark O'Brien, Account ManagerMeet The Team
Q) Tell us a little bit about yourself
I'm a tall account manager who looks after a number of fashion retailers in England and Ireland including Gemini Woman, Jake Shoes and Pamela Scott. I moved into account management from journalism via online content writing. My role now still involves a degree of writing and sub-editing content.
Q) How long have you worked at Venditan?
Approaching two and a half years now.
Q) What does an average day at Venditan look like for you?
All account managers start by checking client sales for the previous day, checking for successes or highlighting any anomalies that may require further investigation. Then it's a question of setting priorities for the day and endeavouring to stick to them, which isn't always easy in a fast-moving industry.
The rest of the day tends to be split between overseeing ongoing projects of varying lengths and complexity, liaising with clients and developers on any number of issues and opportunities, and internally managing resources and reporting. We also get involved in various stages of new business opportunities and also try to get out to clients as much as we can so we can maintain relationships and keep abreast of the challenges that they face in their business.
Q) Tell us about the most interesting project you've worked on.
There was a project involving a marketplace for home furnishings that required getting involved with the client at very first principles, working with them to not only look at the software requirements but their whole end-to-end business processes. It was challenging but I learned a lot about the industry and the hundreds of factors that need to be meticulously considered when attempting to launch a brand new eCommerce venture.
Q) What are your ecommerce predictions for 2016?
Video is the big buzz for online marketing this year, and to a lesser extent VR, but the real focus at 'grass roots' will continue to be improving the customer experience - UX, omni-channel, loyalty rewards.
Q) Do you see online shopping growth slowing over the next 12 months?
The rate of growth may plateau, simply because it's been so rapid over the past few years, but overall the trend for growth will continue.
Q) How do you spend your time outside of work?
I occasionally update a very sweary football blog and I'm a brand ambassador for JD Wetherspoon.