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Meet The Team: Michael Simcoe, Front End Team Lead

Meet The Team: Michael Simcoe, Front End Team Lead

Posted 01/06/2016 by Mark Duffield


Q) Tell us a little bit about yourself

My name is Michael Simcoe and I’m the Front End Team Lead at Docnet. I’m responsible for all websites that use the Venditan Commerce platform, leading a team of four developers to ensure we deliver high quality websites that are constantly evolving with the latest design, user experience, customer experience and SEO best practices. I've been working as a Web Developer since 2008 with my focus being on the e-commerce industry for the past 6 years.

Q) How long have you worked at Docnet?

I’ve been working at Docnet for over 3 years now. I started as a Web Developer back in February 2013, becoming a Senior Developer in July 2014 and taking the responsibility for the Front End Team.

Q) What does an average day at Docnet look like for you?

I take full advantage of the flexible working hours offered at Docnet, so I’m up with the lark to get into the office early. The office is a bit quieter so it can be a good time to get my head down to get a number of smaller tasks completed so I can focus on the bigger tasks the rest of the day.

Once the day kicks off it’s time to brief members of the Front End team on the day ahead, and move on to other tasks such as estimating tickets, planning schedules, code reviews, team training and development of features and investigations into issues. Before I know it the day is gone!

Q) Tell us about the most interesting project you've worked on.

At Docnet I’ve been involved in a number of different projects which all were interesting in their own way; both existing and new clients. The one that really stands out for me is Graziashop. We delivered a marketplace solution which presented a number of hurdles for us to overcome throughout the implementation process; such as introducing the concept to the customer so they would understand they are buying from boutiques.

Q) What are your e-commerce predictions for 2016?

I’ve read that 2016 is the year that mobile sales will overtake desktop. It is true that there is a greater confidence in shopping on a mobile but, based on the stats I’ve seen, desktop will continue to be the most important type of device until the Q1 2017 at the very earliest. A number of our clients have seen an increase in mobile sales throughout 2015 and into 2016, but desktop is still the preferred device for conversion.

I think that services such as Amazon Prime will be offered by other retailers over the next year, making it more convenient for consumers to shop online. I personally prefer same-day delivery services to Click & Collect as I don’t like ordering and having to wait 48 hours before I go and pick it up, so my hopeful prediction is that Click & Collect will become available as an immediate service by more retailers this year.

Q) Do you see online shopping growth slowing over the next 12 months?

No, with consumer confidence increasing and as the economies of Europe starting to stabilise after a turbulent 5 years I can only see a period of continued growth supported by improved economic performances. The downward trend in store-based sales will also contribute to more growth online as the high street moves further into becoming established online.

Q) How do you spend your time outside of work?

A lot of my time is being spent preparing for the arrival of my son into the world, and looking after my heavily pregnant wife. I’m a keen runner and try to get out for a run a few times a week at least, but my real passion is playing football so I also try to fit a 5-a-side game in with friends whenever I can.

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