Not 10, not 20 but 33 useful hints, tips and facts we heard at BrightonSEO
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In the ever changing world of SEO and online marketing, it's important to take time out and hear from the experts.
BrightonSEO is a good place to start. 1500 delegates packed into The Brighton Dome for a day of presentations, seminars and networking. The latest conference didn't disappoint.
And as usual, Docnet were there. Here's a snapshot of what was talked about...
'33 super useful facts, figures, hints and tips we heard at BrightonSEO'
- Get a comprehensive understanding of where your audience consume content before creating anything
- Headlines are key - people share without reading. BUT make sure you deliver on your content
- Ensure there's budget and plans for promotion - don't just create something that's deemed 'flipping brilliant' and run out of money to distribute
- Outreach is different from promotion - plan for both in terms of money and resource
- Always align content marketing objectives with your audience - and dependant on goals, your content target audience may not be your target customer
- Consider using Adwords to promote content marketing - “if noone's bidding, it's cheap!”
- Mobile search now exceeds desktop search - this should change your thinking
- 74% UK consumers own a mobile phone - start thinking mobile, NOW - trust us on this one - Google said it
- Website speed is now a ranking factor for search results
- Mobile/responsive design is now a ranking factor for search results (Speak to Steph at Docnet if you want to know more)
- Local SEO differs from traditional SEO - it's focus is to get a website to rank high in a specific geographical area
- Got a shop? This one's for you - Any business with a physical location, that serves customers in a specific area, needs to think about local SEO
- Local SEO - quality, not quantity of content is what Google is now looking for
- Read your content out loud - does it sound good?
- Quick local SEO optimising tips - add city name into title tag, H1 heading, into content, into alt text, into URL, into meta description and have an embedded Google map
- Take advantage of local relationships - get links from local businesses and pages - Google LOVE this
- You need to be where Google expects you to be
- Consumers are 38% more likely to visit and 29% more likely to consider making a purchase if a business has a complete ‘Google My Business' page
- 88% of consumers trust online reviews as much as those from friends and family - harness the power of review sites
- Target audiences live in a 24 hour news and information culture - as a brand, join them
- Talk to your target audience about what matters to them - and show them why YOU should matter too
- When it comes to content, become a source of information
- Make content relevant and timely - hook onto what's already been talked about
- Educating potential customers is one of the most efficient ways to put content marketing to work
- Facebook ‘likes' are all well and good - but they don't always translate as engagement
- Comments, links, views, clicks and downloads are all signs of engagement
- Two key dimensions when measuring the success of your content - buzz and impact
- The true value of your content marketing can only be determined by looking at buzz and impact together
- Example - High BUZZ, Low IMPACT = random viral cat video
- Example - Low BUZZ, High IMPACT = Useful and engaging content with a lack of distribution
- Content is king - we all know this - but now, ‘Concept is King'
- Be agile - listen to your audience and respond/react/change/develop your content
- Good content hits the heart before the head
And finally - Docnet's BrightonSEO Awards: (Disclaimer - these awards are in no way formally recognised by anyone involved with BrightonSEO)