Better Email Marketing & Blogging Costs Just 10 PoundsEmail Marketing
"Be prepared." The boy scouts have a good motto, but it's not like they own the copyright. It's a concept every business should take to heart when it comes to planning their online marketing, whatever form that may take.
Boring Blogging and Effortless Email
In particular, we've got your preparedness for business blogging and email marketing in mind, because these channels are easy to put on 'autopilot'.
Another blog post about the latest industry gossip?
Another email with special offers and new stock in?
Sure, these two approaches will get the job done but they're unlikely to get it done to any degree of excellence, which is how you win new customers, gain media attention and become an even more successful business.
Proactive vs. Reactive Content
Are you sitting at your desk, waiting for the material to come to you? Or are you getting out there, thinking about how you can provide new and interesting content to the world?
You don't have to be a genius to come up with original content. A combination of drawing on your personal experiences and planning ahead will generate content that actually starts a conversation and closes a sale.
A Good Workman Never Blames His Tools
Consider yourself lucky. Unlike, say, a professional mountain climber, you only need three tools to achieve your ultimate goal of a winning blog and email campaign (and you already have one of them in abundance). They are:
- A diary
- A calendar
(Forgive us if we skip over why your brains are important for this job).
The diary is simply for reflecting on what new things you've learned at the end of your working day. Did you test a copywriting technique that got a laugh (and a sale) from your customer? Then write it down there for safe keeping, because it's useful material to write about.
The calendar, meanwhile, alerts you to events that could be exciting themes to write around and will help you plan when you're going to be writing your content, and on what subject.
This will ensure that you're prepared to produce content, which is better than scrambling frantically to create something that only just passes muster because you haven't posted or emailed in a while.
An ROI that'll make you smile
Combined, these three tools will arm you with ample original material for your blog and email marketing campaigns, which in turn will increase your readership's loyalty and profitability, and you'll wonder why you didn't do it sooner.
But why stop there: your web site, direct mail, social media, even your pay per click campaigns could all do with a lift, right? The projected cost for this technique, based on a quick scan on Internet prices for a diary and calendar is less than a tenner. Put that figure into your ROI calculations and smile!
15th May 2015
Transactional Emails: A Little 'Thank You' Goes A Long Way E‑commerce29th April 2016