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A Better Link Strategy With Bloggers

A Better Link Strategy With Bloggers

Posted 08/07/2010 by Gareth Cutter

Link building is an important part of every popular e-commerce site's success. Its how new customers find you and how your web site appears on the first page of search engine results, so it's important to get it right.

If you've been firing off link request emails to no response, follow these tips - soon you'll have a net of links catching visitors' attention and pointing them towards your web site.

Use the personal approach - short cuts are not appreciated by people online and sending a 'one size fits all' link request email will definitely rub them up the wrong way. Why? Because essentially it's spam. Write personally, take the time to find out the contact's name and refer to their blog by name in your email. This will create a warmer reception.

Send useful and relevant content - bloggers want to please their audience; entertaining and informative articles are integral to that. If you can make their job easier by sending informative material, they will most probably thank and credit you for your efforts with a link. Write strong, attention grabbing content and let it do the work.

Is the link not ideal? Ask politely for them to edit it - if the link is not pointing at the page where you are focusing your SEO efforts, a short polite email asking them to redirect it (and why) is better than not sending anything at all. Just don't push them if they don't - there's such a thing as looking a gift-horse in the mouth!

Comment on their blog - show you actually value their content by responding to posts in a thoughtful and helpful manner. Directing them to articles that reinforce their main point always goes down well. Bloggers always notice comments and they might be driven to check your blog / web site out in return. Comment consistently, build a relationship and you'll probably earn a link.

We hope these four pointers come in useful for you. If you have any questions about building links with bloggers, or any other aspect of e-commerce and online marketing, don't forget to contact us - we always enjoy talking to people who are interested in what we do!

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